Whatever the level of your mathematical skills, adding 20 to 20 and coming up with 50 as the answer appears somewhat funky.
Colin Dunn, a chartered accountant formerly with Results Accountants' Systems (later RAN ONE) in the UK and now with ReNew Group Pty Ltd, based in Queensland, Australia thinks that 20 plus 20 can equal 50 quite easily and latches on to the simple fundamental that average hourly rate recovered is a key measure of profitability in a professional services firm.
Read Colin’s article “Why 20 plus 20 equals 50” and let us know what you think. Is this the solution to profit improvement in a professional firm?
